Reaction Paper #10 due 11-4

Here is the article:

http://www.newyorker.com/reporting/2008/01/14/080114fa_fact_auletta?currentPage=all

I'd just like you to summarize the main points of the article and talk about anything that strikes you as interesting and how it might relate back to our book or lectures. Try to talk about at least three different things you found interesting.

Reaction Paper #9

Unlike usual, the reaction paper this week will be required, not optional. But I think it is an interesting one. You might need to go longer than the usual length. Put some thought into each question!

Here is the article..

http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

1. How has going digital changed the notion of "free"?
2. What does the author say are the main advantages of free?
3. From your own point of view, what are the biggest disadvantages of free?
4. "People are going to steal music anyway, so you need to make it free and find new ways of making money." Is this statement fair?
5. Overall, do you think free will be good, bad, or neutral for our economy?

We'll make it 25 points.

Reaction Paper #8 due 10-23

Here is the article:

http://www.newyorker.com/reporting/2009/09/14/090914fa_fact_jacobs?currentPage=all

Question...

How has Zappos positioned themselves?

How has it been successful?

Is there anything unusual about their business?

What can be learned from their example?

Reaction Paper #7 due 10-16

Here is the article:

http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive

Discuss a few of these tactics that you have seen work (or not work) in real life.

Which 5 stand out as tactics advertisers should use more?

Are there any that seem unethical to you?

YouTube $

YouTube revenue ideas (NY Times).

If it makes you subscribe, do a Google search for the headline and click on it (it will let you link to the full article via Google).

Chapter 6

Chapter 5

Chapter 4

Reaction Paper #6 due 10-9

Ok.. nothing to read for this one. Here's the deal:

1. Pick an hour-long show that you'd expect would have product placement. The new Jay Leno one would be a good one. (A nature show probably wouldn't be)
2. Take out a piece of paper and make two columns. One for regular commercials and one for product placement.
3. Keep careful track of each product mention or visual within the show. Keep track of each commercial during the break.
4. List some of the product placements in your paper and how they did it.
5. Analyze the findings. How much product placement was there? Was it identified or not? Did the products overlap with any of the regular commercials? Was the product placement seamless or awkward? Did the target audience for the products seem to make sense for the typical audience who might be watching the show?
6. What are your thoughts on product placement? Are you ok with it? Why would some people not be ok with it? Does it bug you that shows have to integrate the products into their shows? Would it be better if it were kept out of shows? Any other thoughts?