Reaction Paper #13

For this reaction paper, I'd like you to find an ad online, any ad, and click on it. Describe the ad itself, what is appealing about it (or unappealing) and your user experience after clicking on the ad. Where does the ad take you? Does it bring you to a page where you can purchase the product? How could the user experience be improved? Do you feel like it is a legitimate deal?

Reaction Paper #12

Here it is...

http://www.youtube.com/watch?v=Pjt77lBNjwM&feature=PlayList&p=F35C52CC41B4DC24&index=0&playnext=1

It's actually a video, called Killing Us Softly. It has to do with how women are portrayed in advertising.

I'd simply like you to summarize the presenter's main points, anything that stuck out for you, and your response to it. Two double-spaced pages.

Extra Credit

Ok, here is your chance to make up some points.

You have a choice of 3 options to earn 15 points (you can only do one).

1. Write a 2-3 page research paper about any topic having to do with ethics in advertising. Any topic, just remember to cite your research.

2. Shoot your own commercial and put it on YouTube. It has to be more than pointing the camera at something for 30 seconds and doing a voice-over. You'll have to put a little time into it and even edit the video. It can be up to 2 minutes long. It can be for any product.

3. Record your own radio commercial. Again, think about a script, actors, and sound effects to help paint a picture through the use of audio. You can put it on YouTube or email me the mp3.

Andy

Reaction Paper #11 due 11-13

Note: I accidentally put Nov. 4 as the due date for the last paper when it should have been today.

For #11, I'd just like you to pick any article from Ad Age magazine and write a summary and reaction. You could also mention if it links back to anything we've talked about in the book.

Here is the site:

http://adage.com/

(You might also find the magazine at your campus library)