To give anyone that needs it a chance to catch up, this one is worth up to two...
http://www.newyorker.com/reporting/2009/01/19/090119fa_fact_friend?currentPage=all
In about a half a page or so, summarize the article's point about marketing movies.
What strikes you as interesting?
Have you seen the tactics mentioned in the article?
Finally, find a movie poster to analyze (you can attach it in the email or just include a link to it) and talk about how the poster is used to target a specific audience or persuade someone to watch it. What does the poster say about the movie's genre, its stars or what might make it worth paying for?
