Advertising Final due 12-15

Here is the final! 

Pick two of these questions. Each answer should be about two to three double-spaced pages.

As with before, you can use your book or the Internet, but it must be written by you. Cite your sources as necessary. Let me know if you have any questions.

1. Developing a media strategy. Describe how the five Ms (markets, money, media, mechanics, and methodology) factor into developing an effective media strategy.

2. You're at a job interview at an Apple Store for a position as a sales person.  The interviewer asks you this: How does personal selling fit into the overall marketing mix of a company (not just Apple)?  What are some pros and cons (real or potential) of personal selling and its relationship to the company?

3. Define and describe the difference between Public Relations, Advertising, and Propaganda. Use examples where you can.

Propaganda

Here's the cartoon we watched in class!

Fast food ads vs reality.

Final reaction paper due 12-10

This paper is a little more about business and marketing than advertising alone.

Here's an article about the state of movie rentals.

Netflix has also just introduced a streaming-only plan for less than $10/month.

From the article and your own observations (and any other research you want to do), what do you see to be the future of marketing movies as an entertainment medium? What do you think has the most potential for revenue? What movie-watching options/plans/businesses are in the most trouble?