Alright, first go to YouTube Time Machine. Then, pick a year (it's up to you!). Click "OFF" on everything but commercials. Find an interesting commercial and paste the link (there are a couple ways to do this .. one is you can click on the video when it is playing and it will open in a new tab and you can grab the URL address).
Talk about what techniques the commercial is using -- look back at chapter 4 for ideas. What target markets are they going after? What utility does it offer? How is it trying to sell you? Is it trying to get the audience to go out and buy something today or is it more about building the brand long-term?
Sunday, September 26, 2010
Friday, September 24, 2010
Discussion #5
Think about how Pringles is advertised. A big part of it is the packaging. The tube-shaped container for the chips are depicted as so much fun (and functional) in the commercials.
What other products are marketed based on the packaging?
What other products are marketed based on the packaging?
Reaction Paper #4
Reaction Paper #4
JOU 165
Due October 1 by midnight
http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
What are some of the advertising ethics issues in this article? Have you seen any examples of these in real life? Which do you think is the most important? Are there some ethical issues in advertising the author missed? If you were to write some guidelines for advertising ethics, what would they be?
Keep it to 600-700 words. Try to reference back to the readings when you can.
JOU 165
Due October 1 by midnight
http://www.aef.com/on_campus/classroom/speaker_pres/data/3001
What are some of the advertising ethics issues in this article? Have you seen any examples of these in real life? Which do you think is the most important? Are there some ethical issues in advertising the author missed? If you were to write some guidelines for advertising ethics, what would they be?
Keep it to 600-700 words. Try to reference back to the readings when you can.
Thursday, September 23, 2010
Discussion #4 3/4
Let's say McDonald's decides to change their main target market from children to adults. How would they have to change their advertising? What about their food selections? Their restaurants?
Wednesday, September 22, 2010
Discussion #4.5
Chapter 4 talks about symbolic utility and how sometimes people buy things not because they are functional (solve problems, well built, quality product) but because they represent some status or social need. For example to be cool or fit in with others. This can be a draw for all age groups, but sometimes especially strong for middle school-high schoolers.
I remember when I was in middle school Hypercolor shirts were the coolest thing in school so when we were at the mall one day I had to have one.
Have you had any experiences buying products for symbolic utility? Or seen it with your friends? Do you think it's worth the money?
I remember when I was in middle school Hypercolor shirts were the coolest thing in school so when we were at the mall one day I had to have one.
Have you had any experiences buying products for symbolic utility? Or seen it with your friends? Do you think it's worth the money?
Tuesday, September 21, 2010
Monday, September 20, 2010
Test #1
Advertising Principles • JOU 165
Test I (Take-home)
50 Points • Due Wednesday 9-29 at Midnight
Rules:
1. Your main source for this test is the book, but you are free to use outside sources or our lecture. Please cite any outside sources (besides your book) at the end of the paper (you can choose the citation style: MLA, APA, etc.)
2. You can use fellow classmates.
3. The test must be written 100% by yourself. That means you can talk about the answers with a classmate, but when you sit down to write it has to be all yours. If it is too similar to another classmate's, I either won't take them or make both students redo it with new questions, depending on how similar they are.
Length: around 2 double spaced-pages per question.
Answer TWO of these questions (25 points per question):
(1) (Chapter 1) Please explain some challenges and opportunities that advertising faces in the 21st century and what advertisers should be doing to face them.
(2) (Chapter 2) Please explain four of the negative social impacts of advertising. Where you can, give examples. How can advertisers avoid them?
(3) (Chapter 3) Please explain the relationship between the advertising agency, the client, the media, and the supplier. And, what are the different payment methods for ad agencies?
Tip: Write an outline to organize your thoughts and save yourself time.
Test I (Take-home)
50 Points • Due Wednesday 9-29 at Midnight
Rules:
1. Your main source for this test is the book, but you are free to use outside sources or our lecture. Please cite any outside sources (besides your book) at the end of the paper (you can choose the citation style: MLA, APA, etc.)
2. You can use fellow classmates.
3. The test must be written 100% by yourself. That means you can talk about the answers with a classmate, but when you sit down to write it has to be all yours. If it is too similar to another classmate's, I either won't take them or make both students redo it with new questions, depending on how similar they are.
Length: around 2 double spaced-pages per question.
Answer TWO of these questions (25 points per question):
(1) (Chapter 1) Please explain some challenges and opportunities that advertising faces in the 21st century and what advertisers should be doing to face them.
(2) (Chapter 2) Please explain four of the negative social impacts of advertising. Where you can, give examples. How can advertisers avoid them?
(3) (Chapter 3) Please explain the relationship between the advertising agency, the client, the media, and the supplier. And, what are the different payment methods for ad agencies?
Tip: Write an outline to organize your thoughts and save yourself time.
Saturday, September 18, 2010
Discussion #4
What are some unethical advertising tactics or products you've seen? For example I shared the curbside house number painting example in class and how it sort of looked like it was from the city and emergency workers used the numbers.
Everyone wants our money... but who goes after it in an unfair way?
Everyone wants our money... but who goes after it in an unfair way?
Friday, September 17, 2010
Reaction Paper #3
Reaction Paper #4
Due September 24 by midnight (via email)
It's a video this time! Here is the link:
http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html
I'd like you to summarize Gladwell's points when it comes to choice of products (and happiness). Do you have any reaction or criticism? How does it relate to what we've read in Chapters 1-3?
(If you're on a Mac and it doesn't work in Firefox, try Safari.)
Keep it to 600-700 words. Try to reference back to the readings when you can.
Due September 24 by midnight (via email)
It's a video this time! Here is the link:
http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html
I'd like you to summarize Gladwell's points when it comes to choice of products (and happiness). Do you have any reaction or criticism? How does it relate to what we've read in Chapters 1-3?
(If you're on a Mac and it doesn't work in Firefox, try Safari.)
Keep it to 600-700 words. Try to reference back to the readings when you can.
Wednesday, September 15, 2010
Discussion #3 1/2
Do you think there should be regulation of children's advertising? If so, how much and for what ages? Would you regulate any medium besides TV?
Monday, September 13, 2010
Campaign Part 1
Advertising Campaign Project Part I
Due: Friday Oct. 1
Length: 5-7 pages double spaced (30 points)
First, pick one of the following companies:
Coke
Microsoft
Ford
Disney
McDonald's
Nike
Apple
Subway
Pepsi
Toyota
Budweiser
Marlboro
Now, your goal is to give a comprehensive report on the current state of affairs for your company to plan for future advertising.
Some of the points you talk about will be common knowledge. Some you will be able to draw on your memory, with some research to help refresh you on the details (You know who the Marlboro Man is, but when did he start and how? How much does Marlboro make in sales compared to Camel?). Some information will be difficult to research, but do your best.
1. Company Review (2-3 double spaced pages)
A. Summarize the history of the company (how did it start? have they had any major troubles? For example, if you have Toyota, that's a big YES).
B. Summarize company's advertising and product history (any big successes or mistakes? Definitely describe any MAJOR campaigns they have had).
2. Competition Review (1-2 pages)
A. Who are the company's main competitors?
B. What is their advertising strategy in relation to your company?
C. What are their top products and brands?
3. SWOT (Strengths, Weaknesses, Opportunities, and Threats) for your company's products and market. (1-2 pages)
A. What are your current strengths?
B. What are your weakest areas? Where do your competitors have you beat?
C. Are there any potential markets (by age, location, demographics, psychographics, etc.) for you that you don't currently have? I.E., what are your opportunities?
D. What threats must you watch out for? Could be cultural trends, upcoming laws, impact of other products (or the Internet).
Don't rely just on Google for your research. Talk to campus librarian (or me) if you need help finding sources. Some great articles might only be accessible through the DMACC library website.
Wikipedia can be a good starting point to find other sources, but cannot be used as a source.
And as always, CITE your sources MLA or APA style.
Due: Friday Oct. 1
Length: 5-7 pages double spaced (30 points)
First, pick one of the following companies:
Coke
Microsoft
Ford
Disney
McDonald's
Nike
Apple
Subway
Pepsi
Toyota
Budweiser
Marlboro
Now, your goal is to give a comprehensive report on the current state of affairs for your company to plan for future advertising.
Some of the points you talk about will be common knowledge. Some you will be able to draw on your memory, with some research to help refresh you on the details (You know who the Marlboro Man is, but when did he start and how? How much does Marlboro make in sales compared to Camel?). Some information will be difficult to research, but do your best.
1. Company Review (2-3 double spaced pages)
A. Summarize the history of the company (how did it start? have they had any major troubles? For example, if you have Toyota, that's a big YES).
B. Summarize company's advertising and product history (any big successes or mistakes? Definitely describe any MAJOR campaigns they have had).
2. Competition Review (1-2 pages)
A. Who are the company's main competitors?
B. What is their advertising strategy in relation to your company?
C. What are their top products and brands?
3. SWOT (Strengths, Weaknesses, Opportunities, and Threats) for your company's products and market. (1-2 pages)
A. What are your current strengths?
B. What are your weakest areas? Where do your competitors have you beat?
C. Are there any potential markets (by age, location, demographics, psychographics, etc.) for you that you don't currently have? I.E., what are your opportunities?
D. What threats must you watch out for? Could be cultural trends, upcoming laws, impact of other products (or the Internet).
Don't rely just on Google for your research. Talk to campus librarian (or me) if you need help finding sources. Some great articles might only be accessible through the DMACC library website.
Wikipedia can be a good starting point to find other sources, but cannot be used as a source.
And as always, CITE your sources MLA or APA style.
Friday, September 10, 2010
Discussion #3
Sign in to Facebook (if you have it) and write down all the ads you see and share with us. Will Twitter be negatively affected by ads? If Facebook/YouTube/Twitter had too many ads would you use it less? Do you think ads on social networking sites are effective? Or just annoying?
Reminder... every week I'll grade the previous week's discussion question.
5 points = nice work, good thoughts, keep it up
3 points= you wrote something but I need a little more next time
0 points = wrote nothing or just a few words
Reminder... every week I'll grade the previous week's discussion question.
5 points = nice work, good thoughts, keep it up
3 points= you wrote something but I need a little more next time
0 points = wrote nothing or just a few words
Reaction Paper #2 due 9/17
Reaction Paper #3
JOU 165
Due September 17 by midnight
http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html
What is unusual about PBR's situation? How have they tried to adapt? What do you think of PBR's strategy? With regards to the guy with the PBR tattoo, do you think it is unusual for people to have such strong ties to a brand (or even a brand of beer?) Are there any brands that you have such strong feelings for? Can you describe what it means to you?
Keep it to 600-700 words. Try to reference back to the readings when you can.
Remember, our reaction papers will be due in a week, by Fridays at midnight. No late papers accepted. Everyone is expected to do 9 through the semester. The 10th is extra credit.
Let me know if you have any questions!
JOU 165
Due September 17 by midnight
http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html
What is unusual about PBR's situation? How have they tried to adapt? What do you think of PBR's strategy? With regards to the guy with the PBR tattoo, do you think it is unusual for people to have such strong ties to a brand (or even a brand of beer?) Are there any brands that you have such strong feelings for? Can you describe what it means to you?
Keep it to 600-700 words. Try to reference back to the readings when you can.
Remember, our reaction papers will be due in a week, by Fridays at midnight. No late papers accepted. Everyone is expected to do 9 through the semester. The 10th is extra credit.
Let me know if you have any questions!
Thursday, September 9, 2010
Friday, September 3, 2010
Discussion #2
What's your favorite commercial? Try to find it on YouTube, post a link, and talk about why you like it. Does it make you want to buy the product? Why or why not?
Wednesday, September 1, 2010
Reaction Paper #1
Reaction Paper #1
JOU 165
Due September 10 by midnight
Here's an open-ended paper for our first one, designed to get you to start thinking about ads around you:
Discuss which advertising format you feel is the most effective and why. Are there some products that are better advertised in certain format than others? Why do you think this is?
Keep it to 500-700 words. Try to reference back to the readings when you can.
Remember, our reaction papers will be due in a week, by Fridays at midnight. No late papers accepted. Everyone is expected to do 9 through the semester. The 10th is extra credit.
Let me know if you have any questions!
JOU 165
Due September 10 by midnight
Here's an open-ended paper for our first one, designed to get you to start thinking about ads around you:
Discuss which advertising format you feel is the most effective and why. Are there some products that are better advertised in certain format than others? Why do you think this is?
Keep it to 500-700 words. Try to reference back to the readings when you can.
Remember, our reaction papers will be due in a week, by Fridays at midnight. No late papers accepted. Everyone is expected to do 9 through the semester. The 10th is extra credit.
Let me know if you have any questions!
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