Test #1

Advertising Principles • JOU 165
Test I (Take-home)
50 Points • Due Wednesday 9-29 at Midnight

Rules:

1. Your main source for this test is the book, but you are free to use outside sources or our lecture. Please cite any outside sources (besides your book) at the end of the paper (you can choose the citation style: MLA, APA, etc.)

2. You can use fellow classmates.

3. The test must be written 100% by yourself. That means you can talk about the answers with a classmate, but when you sit down to write it has to be all yours. If it is too similar to another classmate's, I either won't take them or make both students redo it with new questions, depending on how similar they are.

Length: around 2 double spaced-pages per question.

Answer TWO of these questions (25 points per question):

(1) (Chapter 1) Please explain some challenges and opportunities that advertising faces in the 21st century and what advertisers should be doing to face them.

(2) (Chapter 2) Please explain four of the negative social impacts of advertising. Where you can, give examples. How can advertisers avoid them?

(3) (Chapter 3) Please explain the relationship between the advertising agency, the client, the media, and the supplier. And, what are the different payment methods for ad agencies?


Tip: Write an outline to organize your thoughts and save yourself time.