Reaction paper #1

Here are the articles:

http://adage.com/mediaworks/article?article_id=138597

http://latimesblogs.latimes.com/showtracker/2009/08/as-boycott-continues-glenn-becks-audience-swells.html

Here is the clip of Glenn Beck Clorox and the other companies listed didn't like:

http://www.youtube.com/watch?v=CS8jOlY6U6o

Question for you..

What is your reaction to this? Should political commentators be worried about what they say because companies could pull their ads? Do you see a situation where this might go too far? When you see an ad for a product do you associate it with the show you are watching or the opinions of the show? Are you worried about shows getting too watered down because an advertiser might not like the content, or is it all just the free market at work (and advertisers can be as sensitive as they want)? Should advertisers forget what they are saying and just go after the biggest audiences?

Keep it to 500-700 words. Try to reference back to the readings when you can.

Remember, our reaction papers will be due Fridays at midnight. No late papers accepted. Everyone is expected to do 9 through the semester, so you can skip about 5 of them. If you do 10, it is extra credit.

Let me know if you have any questions!

Andy