For this one I'd like you to look at an old issue of LIFE magazine (found here):
http://books.google.com/books?id=R1cEAAAAMBAJ&source=gbs_all_issues_r&cad=2&atm_aiy=1935#all_issues_anchor
Pick an issue (they have them from the 1930s-1970s)
Browse the ads in the issue.
1. What strikes you interesting about the ads from back then? Think about magazine ads you've seen recently (or pick up a current magazine). How are these old ads different from today?
2. Pick an ad. Tell me what date the issue is and what page the ad is on (or copy and paste the link of possible)
3. Critique this ad in-depth. For example, What visuals do they use? What do they use to catch the reader's eye? What words do they use? What do they promise? Is it convincing? Who is their target demographic? What techniques do they use that we have talked about so far? What about it might make it typical of ads during that time period? Would the ad be effective today?
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