Wednesday, September 15, 2010

Discussion #3 1/2

Do you think there should be regulation of children's advertising? If so, how much and for what ages? Would you regulate any medium besides TV?

9 comments:

  1. Yeah there should be but its hard 2 say how much cause you should have the opportunity to advertise to anyone of any age because you want people to buy your product. To me
    I figure if some company wants to deceive you there gonna do it no matter the age range of the audience there targeting. It hard to say what age to regulate because to me it's up to the parents on what ur child needs an gets.

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  2. Being the father of a 4 year old, my son catches on with what he sees on TV way to quick. Commercials he sees make him want whatever is on and I think that is something that needs to be regulated more. In my opinion, if you are looking at getting kids to buy your product, what's the point? Can you tell me a time in which a 4 or 5 year old has a 40 hour a week job and can go out and buy that product? I can understand birthday money and Christmas money and stuff, but you know advertisers don't think about that, they just want to reach kids to annoy their parents. In my opinion, they need to be regulated in when they advertise (less advertising in the middle year, more closer to Christmas) and who they aim the advertisements at (stop aiming it at kids, aim it more towards the parents because you know that once a kid gets that toy, they're done playing with it within a week)

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  3. As far as advertising toys and such to kids that is their consumer i understand they cant buy the product themselves but they know if they want to play with holla-hoops or a wii so in that aspect i dont believe there should be any regulations but as far as fast food, junk food, or candy i would say yes but what i dont knwo. driving by a Dairy Queen is probably the msot effective sale advertising for a child and their impluse "i want it's." as far as t.v. goes something more health oriented like subway has with their kids pack apple slices juice box and toy.

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  4. You can't really regulate anything else besides the tv for kids in my opinion. What else would you regulate? Young kids wouldn't really see much else unless they're already great at using computers. I would say decrease ads for kids by 50% for ages..lets say 4-10

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  5. Thinking back to when I was a kid I caught on to ads on tv very quickly. I always wanted the newest toy or junk food product that I saw flash on the screen. I obviously couldn't buy it myself, but I sure as hell did my best to convince my mom that I needed it. Now, I'm not so swayed by ads, thanks in part to this class. I wish that I hadn't been exposed to so many ads, most of which probably weren't good for me anyway.

    I think it is ridiculous that kids are targeted as much as they are in advertising. It may seem a little pessimistic of me to say, but I think it's a dirty trick. Clever, but dirty. There should be regulation. For what exactly, I can't say.

    When it comes to regulation of other mediums besides television I think there is enough already. There are alternative radio stations for children to listen to, appropriate movies and books for them to read and watch as well.

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  6. I believe that it is important for us to censor things for children, but at what point does it become excessive? Often society tries to censor too on TV and kids can go outside and see pretty much anything or see violence on the news. There should absolutely be levels to protect children, but we seem to over think it.

    Making sure that companies that shouldn't be advertising to kids in the first place should be a main concern. For example doing away with Joe Camel and commercials like the flinstones one that advertise cigarettes are the types of things we should be concerned about.

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  7. I agree. The regulation of X issue goes MUCH deeper than advertising to children, and it's a bit of a slippery slope. To regulate advertisements but not the rest of life seems like a waste of time to me. I don't really think a blanket number is feasible.

    Advertisers have jobs SOLELY to convince people to spend money. Their livelihood depends on them being good at their jobs. If advertising to kids didn't work, they wouldn't do it.

    The bottleneck lies with the parenting. As some have said, the children don't have the funds to buy the majority of the things they want. Without a parent being an enabler, the ads and feelings go by the wayside. It is the responsibility of the parent to practice responsible consumerism with their children early on. Let them make decisions and buy things with their own money, and experience cost-benefit firsthand.

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  8. I agree alot with what everyone is saying. I feel advertising should be in areas like fast food and things that aren't that good for you. Although inventions like the wii that actually require to put some effort into playing are good because if you can get kids to think it's fun it doesnt really matter to them if they have to get up and do it as long as their having fun they figure about the physical activity. But when it comes down to it, it's all up to the parents, If the kids want it, it's all about if the parents will buy it. Also if a parent isn;t busy sit down and watch one of your kid's show with them and look at the commercials, ask them why they want something they see?

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  9. I agree a lot with what everyone is saying. I feel advertising should be monitored and limited in areas like fast food and things that aren't that good for you. Although inventions like the WII that actually require the person to put some effort into playing are good because if you can get kids to think it's fun it doesn't really matter to them if they have to get up as long as their having fun they forget all about the physical activity. But when it comes down to it, it's all up to the parents, If the kids want it, will the parents buy it. Also if a parent isn't busy sit down and watch one of your kid's show with them and look at the commercials, ask them why they want something they see?

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