For this one I'd like you to... create an ad!
It could be a TV commercial (upload to YouTube so we can all see it!)
A magazine ad (made with Photoshop or a free imaging program like Gimp)(see p. 239+, p.274)
A radio ad (see p. 251, 280 in book) (if you have a Mac you can use Garageband.. if you're on Windows I'm not sure what program to use for audio editing-- anyone know?)
The ad topic is DMACC.
Slogan/tagline: "Life's calling."
Strategy: In these tough economic times, many people are heading back to school. DMACC wants people to know that it offers a great education at a great price. Not only that, there are convenient locations around central Iowa and many majors to choose from. People can earn a diploma in only two years.
Target audience: People most hit by the tough economy: non-traditional students who might be recently laid off or those who might have a job but aren't happy with it. With some more education, maybe they could have their dream job.
(if you don't have access to any software/equipment you could write a TV or radio script)
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