I guess I don't know how that could be directed at underage kids...But that is screwed up how they tried propose a state ban and it wouldn't pass through legislature.. 23 people got sick from it.
I don't think it is aimed at kids at all. There are a lot of product kids want even though they aren't aimed at them. I always wanted a Ford Mustang and I know Ford wasn't trying to get me to buy one at the age of six. Many young adult over the age of 21 get something they desire from this product. I like this product. I also don't think it is right to ban them because people get sick. If you drank too much milk you will get sick. If you eat too much candy you get sick. Should we ban them? NO WAY
I think that to a degree, alcohol companies do advertise to underage drinkers. First of all, in relation to the link, energies drinks are something that I would venture to say are probably consumed more by high schoolers and college students than middle aged people. Also, commercials like ones for Natural Light that give natty-isms. ( http://www.youtube.com/watch?v=KhbMJYKYMkg&feature=related ) First of all, there is a cartoon format to it. And what mature adult is going to tell there friends to natapult something to them? Nattyisms were widely used by guys at my high school, don't hear my dad use them too often. A lot of liquor commercials also show drinking to be a glamorous event reserved for only adults. If that isn't enticing to a teenager, I don't know what is.
I'd have to say that alcohol companies have done a pretty good job in not necessarily advertising towards underage people. Situations that are shown in commercials are often Bars and places in which underage people are not able to go anyway. Also the incorporation of "drink responsibly" shows that companies are at least trying to encourage people to be responsible. while maybe more can be done by the companies at least they're trying.
Interesting, Hilary... I hadn't heard of that Natural Light campaign before. I think the underage market probably isn't their target market because obviously they can't legally buy the product, but I think they make sure they can relate to the ads in some way so when they do start drinking legally, they'll have all these brand names already in mind.
Their market may not be the underage market, but they sure do a great job of making drinking seem like the coolest thing to do. As an underage teen I can relate to a lot of kids the same age or younger than me. They want freedom. They want to be out of school so they have the entire day to just sit around or party. Alcohol advertising makes drinking look cool and sexy and fun which is exactly what underage kids want.
I agree with Hilary about how Alcohol companies make their commercials funny/ entertaining and not many adults are joking about the newest beer commercial so when they make it a catchy quote or phrase most likely a kid will remember it and not somebody that works all day. As for the "four Loco" controversy i think they kind of advertise to kids because they make the flavors in fruity flavors such as watermelon, grape, and fruit punch and i dont know many grown men that after a hard days work want to sit down and enjoy a watermelon energy drink and plus there only 3 dollars for a 23 oz can and who doesn't have alot of money for alcohol....? kids.
for commercials that make alcohol look appealing look up keith stone ads on youtube.com
I guess I don't know how that could be directed at underage kids...But that is screwed up how they tried propose a state ban and it wouldn't pass through legislature.. 23 people got sick from it.
ReplyDeleteI don't think it is aimed at kids at all. There are a lot of product kids want even though they aren't aimed at them. I always wanted a Ford Mustang and I know Ford wasn't trying to get me to buy one at the age of six. Many young adult over the age of 21 get something they desire from this product. I like this product. I also don't think it is right to ban them because people get sick. If you drank too much milk you will get sick. If you eat too much candy you get sick. Should we ban them? NO WAY
ReplyDeleteI think that to a degree, alcohol companies do advertise to underage drinkers. First of all, in relation to the link, energies drinks are something that I would venture to say are probably consumed more by high schoolers and college students than middle aged people. Also, commercials like ones for Natural Light that give natty-isms. ( http://www.youtube.com/watch?v=KhbMJYKYMkg&feature=related ) First of all, there is a cartoon format to it. And what mature adult is going to tell there friends to natapult something to them? Nattyisms were widely used by guys at my high school, don't hear my dad use them too often. A lot of liquor commercials also show drinking to be a glamorous event reserved for only adults. If that isn't enticing to a teenager, I don't know what is.
ReplyDeleteI'd have to say that alcohol companies have done a pretty good job in not necessarily advertising towards underage people. Situations that are shown in commercials are often Bars and places in which underage people are not able to go anyway. Also the incorporation of "drink responsibly" shows that companies are at least trying to encourage people to be responsible. while maybe more can be done by the companies at least they're trying.
ReplyDeleteInteresting, Hilary... I hadn't heard of that Natural Light campaign before. I think the underage market probably isn't their target market because obviously they can't legally buy the product, but I think they make sure they can relate to the ads in some way so when they do start drinking legally, they'll have all these brand names already in mind.
ReplyDeleteTheir market may not be the underage market, but they sure do a great job of making drinking seem like the coolest thing to do. As an underage teen I can relate to a lot of kids the same age or younger than me. They want freedom. They want to be out of school so they have the entire day to just sit around or party. Alcohol advertising makes drinking look cool and sexy and fun which is exactly what underage kids want.
ReplyDeleteI agree with Hilary about how Alcohol companies make their commercials funny/ entertaining and not many adults are joking about the newest beer commercial so when they make it a catchy quote or phrase most likely a kid will remember it and not somebody that works all day. As for the "four Loco" controversy i think they kind of advertise to kids because they make the flavors in fruity flavors such as watermelon, grape, and fruit punch and i dont know many grown men that after a hard days work want to sit down and enjoy a watermelon energy drink and plus there only 3 dollars for a 23 oz can and who doesn't have alot of money for alcohol....? kids.
ReplyDeletefor commercials that make alcohol look appealing look up keith stone ads on youtube.com