Let's say you work for FOX. They're low on cash and trying to get more product placement in their hit show "Glee." They want you to seek out products that would be a good fit and pitch the idea. What brands would you go after and why?
If I needed to pick out brands I would for sure go after clothing brands. Because Glee is a show about how schools can be divided into social classes, that would be a perfect opportunity to throw in some brand name clothing on the actors. I think a lot of teens would respond to their favorite people on the show wearing the clothes. I would also maybe go after brands of drinks, non-alcoholic of course. To me it's subtle but would present many opportunites.
Maybe you could go after cell phone brands? I don't know I just threw that one out there. Since girls are most always on their phones, I would think that would work. Like Jessica said, clothes. That's huge in high school. I would say teenage magazines, for example, Seventeen.
Since it is a high school show primarily I would go after any brands that seem to be what teenagers want these days. It has to be something they connect to on a daily basis an when I was in high school it was shoes, clothes, music,cars, and food. I believe targeting any of these would be very successful because when they connect to it they pay attention and wanna find out any and everything about it
I just watched my first ever episode of Glee and thought it was a cecent show. I agree with some of the comments above. I think a cell phone or clothing would for sure work for this show setting. I was also thinking something in the realm of cosmetics. Like makeup or chap stick or lip gloss. Maybe Some type of breath mints or chewing gum. Mentos, Altoids, or Doublemint may be able to find a way to work into the script. Like for a first kiss you would want freash breath. It seem these are some of the item I was always using in high school. Anohter marking opportunity would be celebrity cameos. The artist of the songs the cover in the show could show up to promot a new single or album. The music was really one of the few things I found enjoyable about the show.
Jessica, Chad, Jason.. any specific brands? I think those are good ideas, but for example with cell phones, some will be geared more toward the high school crowd than others (probably wouldn't do Blackberry I'm thinking).
These are just ideas gathered from brands I see a lot. For the kids who are in the "in crowd" could wear more clothing from The Buckle. It is a very expensive brand with a lot of trendy or preppy styles for guys and for girls. For the weird kids, the goth/emo kids, or skaters, perhaps maybe clothing from Hottopic, Journeys, Spencers, places like that.
i would go after American Eagle, and Old Navy. I would put out a line of Glee style clothing geared towards highschoolers. I would put out everything from sweatshirts to jeans all different types and sizes to appeal to all the followers of glee. I think this would be a good idea because it would work for a couple of reasons. Old Navy and American Eagle are popular brands of clothing that have a young following. Glee is a popular show put the two together get the clothing in those stores and it would take off.
Since it is a show about music, and iTunes always puts up songs from the show after the episodes I think iPods would be a good product placement, including iPhones because those seem a little more teenager friendly than a Blackberry, like you said. I don't know if clothes would necessarily work because it can be hard to identify brands if it isn't obviously printed somewhere on the clothing, and brands/stores that we are used to in the Midwest aren't as popular other places that have other chains like Urban Outfitters, etc. I just think that would be difficult to pull off.
I've seen the show before and I think things like having someone walking around with an IPod would be good because of the always identifiable white ear buds. I would say advertise clothes but then maybe the school bully where's a certain brand and you don't want to unintentionally degrade the product because people don't like the character. Definitley drinks like gatorade for the sports guys, maybe some star bucks for the girls. Also you don't even have to have them using the product maybe their just standing in front of a Pepsi vending machine having a conversation. I chose these products because their all associated with the youth and their all well respected Brands that almost everyone can see themselves using.
If I needed to pick out brands I would for sure go after clothing brands. Because Glee is a show about how schools can be divided into social classes, that would be a perfect opportunity to throw in some brand name clothing on the actors. I think a lot of teens would respond to their favorite people on the show wearing the clothes. I would also maybe go after brands of drinks, non-alcoholic of course. To me it's subtle but would present many opportunites.
ReplyDeleteMaybe you could go after cell phone brands? I don't know I just threw that one out there. Since girls are most always on their phones, I would think that would work. Like Jessica said, clothes. That's huge in high school. I would say teenage magazines, for example, Seventeen.
ReplyDeleteSince it is a high school show primarily I would go after any brands that seem to be what teenagers want these days. It has to be something they connect to on a daily basis an when I was in high school it was shoes, clothes, music,cars, and food. I believe targeting any of these would be very successful because when they connect to it they pay attention and wanna find out any and everything about it
ReplyDeleteI just watched my first ever episode of Glee and thought it was a cecent show. I agree with some of the comments above. I think a cell phone or clothing would for sure work for this show setting. I was also thinking something in the realm of cosmetics. Like makeup or chap stick or lip gloss. Maybe Some type of breath mints or chewing gum. Mentos, Altoids, or Doublemint may be able to find a way to work into the script. Like for a first kiss you would want freash breath. It seem these are some of the item I was always using in high school. Anohter marking opportunity would be celebrity cameos. The artist of the songs the cover in the show could show up to promot a new single or album. The music was really one of the few things I found enjoyable about the show.
ReplyDeleteJessica, Chad, Jason.. any specific brands? I think those are good ideas, but for example with cell phones, some will be geared more toward the high school crowd than others (probably wouldn't do Blackberry I'm thinking).
ReplyDeleteThese are just ideas gathered from brands I see a lot. For the kids who are in the "in crowd" could wear more clothing from The Buckle. It is a very expensive brand with a lot of trendy or preppy styles for guys and for girls. For the weird kids, the goth/emo kids, or skaters, perhaps maybe clothing from Hottopic, Journeys, Spencers, places like that.
ReplyDeletei would go after American Eagle, and Old Navy. I would put out a line of Glee style clothing geared towards highschoolers. I would put out everything from sweatshirts to jeans all different types and sizes to appeal to all the followers of glee. I think this would be a good idea because it would work for a couple of reasons. Old Navy and American Eagle are popular brands of clothing that have a young following. Glee is a popular show put the two together get the clothing in those stores and it would take off.
ReplyDeleteSince it is a show about music, and iTunes always puts up songs from the show after the episodes I think iPods would be a good product placement, including iPhones because those seem a little more teenager friendly than a Blackberry, like you said. I don't know if clothes would necessarily work because it can be hard to identify brands if it isn't obviously printed somewhere on the clothing, and brands/stores that we are used to in the Midwest aren't as popular other places that have other chains like Urban Outfitters, etc. I just think that would be difficult to pull off.
ReplyDeleteI've seen the show before and I think things like having someone walking around with an IPod would be good because of the always identifiable white ear buds. I would say advertise clothes but then maybe the school bully where's a certain brand and you don't want to unintentionally degrade the product because people don't like the character. Definitley drinks like gatorade for the sports guys, maybe some star bucks for the girls. Also you don't even have to have them using the product maybe their just standing in front of a Pepsi vending machine having a conversation. I chose these products because their all associated with the youth and their all well respected Brands that almost everyone can see themselves using.
ReplyDelete